The identity system for Applod Swimwear seamlessly marries the elegance of minimalism with the playfulness of retro patterns, offering an aesthetic that transcends eras in a visual harmony that is both contemporary and classic. The idea was te recreate a 70s modernist aesthetic with an olive yellow pattern that complements the wordmark and imagery. The result is a simple yet sophisticated identity system that is testament to the artistry of minimal design enriched with a touch of retro charm.