Our latest identity design for IAM (Industrial Advisers Miami) embraces ultra-minimalism, creating a bold, dynamic presence. The design thrives on contrast, with a bespoke, one-of-a-kind sans-serif logo paired with a striking three-color palette of light grey, electric blue, and black. The interplay of simplicity and ambiguity in the design mirrors IAM’s innovative approach to industrial real estate, offering a fresh, modern identity that stands out in Miami’s competitive market.